When I began renovating my fixer upper home a few years ago, I experienced a gap in the tool rental market. I wanted a convenient way to order tools for my projects without leaving my home, standing in line at a big box store, or committing to a costly purchase just for a single use.
I selected this common UX problem to solve for my UX design class project at General Assembly. I designed Tackl — a digital platform that allows the end user to borrow tools from neighbors in close proximity to their project through a rental model that includes tool delivery and tool pick-up functionalities.
Role: UX/UI Designer
Tools: Figma, Miro, Photoshop
Timeline: 2 Weeks (December 2021)
Tools: Figma, Miro, Photoshop
Timeline: 2 Weeks (December 2021)
Research
Tackl began with ideation, user interviews, and competitive analysis.
Since user interviews determine users' needs, concerns, and goals, they were critical to the success of the project. The initial interviews allowed me to go back and perfect the questions for the following participant responses:
“I don’t plan on buying equipment that will not be used regularly, since storage space is limited in my garage. I would rather rent tools for my next DIY project.” – Participant 1
"I would definitely rent out my equipment. If I can consider renting out my car, then why not rent out my equipment." – Participant 6
- They are influenced by quality rather than price
- DIY is something they enjoy not something they do out of necessity
- They prefer to avoid tool and equipment purchases for one-time use
- DIY is something they enjoy not something they do out of necessity
- They prefer to avoid tool and equipment purchases for one-time use
Participants' Needs and Frustrations
- They want a safe and reliable way to borrow tools
- They want a painless reservation and checkout process
- They need tools to be delivered
- They need tools to be picked up and returned once they’ve completed their project(s)
- They want a painless reservation and checkout process
- They need tools to be delivered
- They need tools to be picked up and returned once they’ve completed their project(s)
During my competitive analysis, I confirmed a gap in the consumer market for an all-inclusive tool delivery service. I noted the critical functions and noteworthy features of competing services during the comparative analysis.
User Goals
- Modern and intuitive user interface
- Detailed search function and online booking
- Both pickup and home delivery options
- Detailed search function and online booking
- Both pickup and home delivery options
These goals determined the user flow below which demonstrates the steps a user takes to rent a tool on Tackl.
Paper Prototype
I used the user flow above to roughly sketch out my key screens starting with the login page. Here, I started to indicate important points in the user flow.
Feature Prioritization
Keeping the user goals in mind, I used the data collected from the competitive research and paper prototyping to narrow down the the features I needed to first launch my product.
Key Wireframes
Usability Test Results
Wireframes
High Fidelity Mockups
